As the dust starts to settle on the media whirlwind that was the launch of The Great Aussie Waffle Log, the take away message from the experience is two-fold.
Firstly, it's even more apparent than before that a simple chocolate bar is far more than just a combination of...
When we first had the idea to reinvent that long gone chocolate bar the PollyWaffle we never anticipated it would make such an impression with people. Sure, there's a Facebook page dedicated to trying to convince the former manufacturer to bring the bar back, and it h...
